For the top of the website we needed to create a banner that would be on every page. We wanted to create an image that is aesthetically pleasing while providing a strong sense of branding and artist identity. We decided to use the synergistic theme of powder paint which is evident through our album cover and music video as well.
We created the banner on Photoshop. Mari and I took photos of various powder paint splatters and smudges on our final shoot day and then we opened these photos in Photoshop to edit. The photos came out very dark so we had to select the paint using the magic wand tool and remove this from the background. We then put this paint onto a white fill layer and it looked fairly realistic. In order to create the whole banner we duplicated the paint layer and manipulated it to look as if it's one big natural spread of powder paint. This was successful and ended in this final image on the right:
We were pleased with this banner and it was on our website as the official banner. However, after having asked our teacher for feedback, she informed us of its incredibly feminine appearance and thus narrowing of appeal. We then asked various males and females of the target audience whether they agreed, which they unanimously did. Therefore, we decided to create an alternate banner of the same style which would appeal to both female and male audiences.
We did so by using the 'colorize' tool in 'hue/saturation. This meant that we could choose the colour of the paint as a whole and adjust it to the exact colour we wanted. From looking at our music video, we found that it would be good to choose a similar shade of blue to this in order to create synergy and keep to our colour scheme.
After asking our audience again which of the two banners they prefer, they all said the second one. Therefore, we were pleased with this success and realised the value of audience feedback as well as audience uses and gratifications when creating a media product.
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