Album Cover Progression

Title:

For our title we used the same typography that we have used for our website in order to create a strong sense of branding and synergy. Again, in order to keep this synergism we made created a clipping mask of the text in order to use images of powder paint to fill it out.
After having received audience feedback we discovered that the title appeared too feminine with the pink colouring and so we edited the colour in order to make it more blue and therefore gender neutral.

Our album cover at this point looked like this:

However, from some consideration we thought that it would be interesting to try some sort of texture on the image. We thought that this could make it more interesting. For these textures we chose to use laser effects as this is in keeping with the dance genre:

However, we decided that this did not look as good as the original image. We also asked our audience which they would prefer and they chose the original image. The feedback was that this layer detracts from the blurring effect of the image and gets rid of the clean and professional feel of the album cover. Therefore, we have kept the top image.