After having reviewed and changed our edit according to the noticeable problems after editing to the animatic we had a rough edit of the video. We then got feedback from the technician, Chris, on what we thought we should change to improve the video:
From this we learned the major issues with our videos and could continue to improve the fluidity and development of the video. One of the major issues we found was that the ending was far too slow paced considering it was such a major part of the video and this lead to the video feeling incomplete and not conforming to the audience's expectations.
Therefore, we decided to focus on speeding this section up. Here is our first attempt:
We compared this to the original edit which had shots lasting twice as long, and we realised that the difference was huge. This made the video a lot more impactful, and from this we learned the importance of pace when making a music video. This also corresponded to Carol Vernallis's codes and conventions of a music video which we had researched into earlier on in the project, with the editing matching the musical phrases and the beat.
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