What is Selling Well Right Now

The top three singles right now are all by male artists, with the exception of the number one featuring a female artist as well.

This also applies to the top 3 albums in the UK charts with them all being by male artists. Therefore, this implies that there is a huge gap in the market for female artists.
Interestingly, the top three best selling albums at the moment are of the pop and rock genre as oppose to the singles chart which is increasingly dominated by dance music. This implies that it is difficult for dance artists to sell as much as an all round artist as opposed to a 'one hit wonder' that features highly in the charts yet album sales are low. Therefore, when considering what type of music video to produce, it is important that we consider what type of artist we would like to create.

Other than the more obvious trends in music, there can be more random and less excepted ones. For example, Kate Bush currently has 8 albums in the top 60 albums in the UK. This sudden increase in album sales is most likely due to her current tour. This shows that some trends are unpredictable in music and can be very unexpected yet dominate the charts.