First Week's Production Meetings

In our first production meeting we sat round a table and brainstormed ideas, feeding in from each others' research and initial ideas. This enabled us to put our ideas together and create something we would all be interested in. Our first idea from this session was to film a group of friends in a natural environment, in and around London. We were very keen on this idea and stayed with it until the next production meeting in which we looked at the logistics of filming so much exterior footage in November, and we soon decided that filming in the studio would be of great advantage to us and the video would definitely look better if it was predominantly interior. This took us back to the beginning of our planning.

We then sat around a computer and looked at all the research on our blogs, as well as researching new videos that were similar to all of our ideas. We thought about our audience and researched what sort of things they would like, and eventually came up with our current idea which is to be filmed almost entirely in the studio at school. It basically consists of a group of friends discovering interesting worlds and playing around with the things they find. We wrote down our ideas from this meeting and took them away, each researching for potential tracks, posting these on our individual blogs:

In the next production meeting we decided on the genre and each fed in the potential tracks we had found. Eventually after going through a lot of tracks, we decided on one that a couple of us had really liked initially, before the group planning processes had even taken place. We then went on to listen to the song and link this to our video, tailoring it to the track. We now had a much better idea of what our video was to be. 

In the following meeting, we decided on our four key decision; audience, track, record label and artist.

In order to decide on our artist, we researched into similar artists as well as potential names for our artist:

This gave us a much better idea of artist image and identity, however we still found producing an artist name incredibly difficult. As we wanted to focus on the music video itself for the time being, we decided to settle with the working title of 'Lucid' and. as seen above, made a list of things to do in the proceeding meetings.