We have adapted our idea in order to cater to this audience by using a strong female lead who is not overly sexualised and can be seen as an aspirational figure to the audience.
Our secondary audience is 16-24 year old males.
We will appeal to them not only through the attractive female lead, but the two male DJs who will accompany her to make our band.
In order to appeal to both the primary and secondary audiences, we are going to include cross-references with a nostalgic and popular culture overarching theme, which we are yet to decide on but are currently considering Alice in Wonderland.
Our tertiary audience is dance fans of any age and gender.
We will appeal to them as not only is a dance song, we are going to have lots of dancing throughout the video.
The costuming and style will also be based around a sort of 'festival' look, which is incredibly popular amongst fans of this music. We want to emphasise the fast paced nature of the song by amplifying it with visuals of dancing that the audience will enjoy.
We have looked into Blumler and Katz' theory about media texts according to audience uses and gratifications. We are intending to make a video that provides the audience with 'diversion', thus providing entertainment and escapism while also using themes which are relateable. Relatability is a key concept when considering the uses and gratifications of audiences.
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