Steal-O-Matic

Our steal-o-matic is a compilation of all of our influences and inspirations. It is made up of a range of media texts which we feel best represent our idea. This includes music videos, television clips, youtube videos, images and gifs.

The main concepts we wanted to convey from our video were:

• Dancing; with our track being a dance track we feel that this is essential to the music video
• Partying; this is quite a key concept to the genre, along with dancing, however we are particularly focused on this due to its appeal to the 16-24 audience
• Friendship; this is often incredibly important to the young audience
• Playfulness; we want our video to seem fun and enjoyable for the audience
• Vivid imagination filled with colours; this goes along with the fun aspect, but also links in with the lyrics 'my head is a jungle'

Our steal-o-matic is not only intended as a visual reference for the concept but also for some more specific shots and effects we would like to use. Some of these include:

• Reverse shots
• Balloons coming into the camera as a transition
• Neon face paint close-ups
• People throwing powder paint
• Double exposure and overlaying of videos
• Pinata explosion

In order to create a consistency throughout our video we have decided to use one main reference; Alice in Wonderland. Some footage and images of this appears in our steal-o-matic. The key elements of Alice in Wonderland that we are going to incorporate include:

• Eating a cookie/cupcake which has weird effects
• Archived footage of the 1951 movie
• Shots in a forest
• Set design and props including a giant mushroom 

We have also used performance footage from music videos in order to present the intended representation of our artist:

• Female lead; shown through artists such as Katy B and Aluna Francis as well as female leads in television such as Effy and Cassie from Skins
• Two male DJs; shown through artists such as Disclosure and Paramore

As a whole, the steal-o-matic was supposed to convey both the visual identity and genre of our music video as well as the technical specifics such as shot types, editing and lighting. The steal-o-matic has proved incredibly useful in the planning stage as it has allowed us to collectively visualise our ideas together and see if they actually work. It has also enabled us to produce a media which we can show to our audience and evaluate how effective it would be when turned into our final music video.