Record Label

We have decided to call our record label Technicity Records. This is due to the electronic feel of the word as this is symbiotic with the dance genre that the record label will be involved in. It is also catchy and memorable.

Technicity Records will be owned by Umbrella company Universal. This is similar to the record label Positiva which is one of the biggest dance music labels in the UK. Positiva is owned by EMI and holds artists such as Avicii and David Guetta.


Other record labels we researched included XL Recordings. They are an independent record British record label, part of the Beggars Group. They hold artists such as The Prodigy and M.I.A. This record label began as a dance music label but has now branched out into various different genres. This is part of the reason we didn't want to create an independent label like this as they would be far more likely to need to cater for a number of genres in order to remain successful, whereas a record label owned by a larger group can be specified to purely dance music. This gives the artist more chance for a successful release.